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Archiver > GEN-EDITOR > 1999-03 > 0921713946
From: <>
Subject: Re: Need advice on advertising vs spam
Date: Wed, 17 Mar 1999 18:39:06 EST
I replied earlier that I considered all unsolicited advertising to be spam.
However, on reflection, reminding myself that I am a genealogist, I think if
you sent me something on ANY of my surnames that I would have my checkbook out
the minute you sent it.
(The spam I mind the most is porn and "get rich quick" stuff.)
I think if I were in your shoes, I would at least try it once. ESPECIALLY
since I understand now where you got these email addresses. By paying for an
ad to run in a national magazine, these people have essentially already opened
the door for you--at least a crack. So, be a good salesperson: stick your
foot in the door!
Good luck!
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