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Archiver > GEN-EDITOR > 1997-11 > 0878484176


From: LIBBIE GRIFFIN< >
Subject: typesetting tips
Date: Sun, 2 Nov 1997 10:22:56, -0500


Someone asked:
> I would like information on the readablity of columns. How does
> single column compare with 2 column or 3 column. Your
> comments appreciated.

Multiple columns are definitely easier to read. The eye has trouble
tracking a line of type across seven inches. This is particularly true
with smaller font sizes. And the older the reader is, the more
difficult it becomes.

I've done desktop publishing for ten years, and while I'm no expert (and
surely NO graphic designer) I have learned some of the rules from
various books on the subject. This has all been tested, and there are
actually mathmatical formulas that match the optimum length of the line
for various point sizes of type.

Another very important rule is to use a serifed typeface (such as Times
Roman) rather than a sans serif font (e.g., Helvetica, Swiss). Tests
show that Americans have much more difficulty reading sans serifed type.

Leading (the amount of space between lines) is also important for
comfortable readability. (By the way, that's pronouced led, as in the
heavy metal, not "leed" as in leader.)

For maximum comfort to your reader, try using 11 point type set on 13
points leading (or 13.2 or 13.5), two columns to the page, using Times
Roman, Century Schoolbook, or Garamond. I find that many of my
subscribers are elderly people, and they especially appreciate this lay-
out. Of course, you can vary a few pages for interest, but for long
articles filled with text, this works best.

Libbie

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